Events, Email and Beyond

This whitepaper is a hands-on guide to increasing show attendance, engagement and follow up. In this paper we cover:  

  1. Email: How to optimize what remains the most effective marketing vehicle for events. 
  2. Extending Data: Integrating data into your event management workflows and marketing stack. 
  3. Program Comparison: Using data to objectively measure and compare the success of different programs. And more. 

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