The Business of Events

Growing use of event marketing has increased demands on corporate event marketing departments. Unfortunately, event management platforms have not kept pace. This whitepaper outlines three common corporate event marketing challenges, and provides solutions you can begin to leverage immediately:

  1. Organizational Silos
  2. No Centralized Planning Calendars
  3. Cost Planning and Measurement

And, the capabilities a robust technology platform should have to help you overcome them.

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